Shinkyu Ramen Brand
Shinkyu Ramen is a traditional ramen restaurant with a modern twist targeting men and women between the ages of 19-32 who are looking to find a reliable spot that is both fast and convenient while still being authentic and atmospheric. The name “Shinkyu” is a Japanese word meaning old and new. The restaurant as a whole has a taste of old and new; modern mixed with authentic to showcase the dedication to traditional flavors while still being a hot spot to stop with friends and loved ones. The brand is heavily influenced by the Edo period of Japanese art when ramen first became a popular Japanese food. Using watercolor, gradients, faded colors and intricate patterns, the brand reflects that influential time for Japanese art.