See Rock City Website Design
UX Design, Website Animations
Figma, After Effects
The See Rock City website redesign transforms the visitor experience, combining charm and enchantment with strategic functionality. Central to the redesign was driving ticket sales, integrating seamlessly with Rock City’s seasonal campaigns and third-party ticketing systems. AI-guided collaboration helped us refine their iconic gnome style, resulting in custom illustrations interwoven throughout the site, enhancing navigation and storytelling. We crafted bespoke icons and line work inspired by the park’s physical signage and lore, connecting the digital platform to the in-person experience.
See the live website at www.seerockcity.com