“Must be” Almond Milk Campaign

Must Be is an advertising campaign for Almond Breeze Almond Milk that focuses on the health benefits associated with switching to an alternative to dairy. The campaign uses three humorous ads which depict three older individuals doing ridiculous activities and insinuates that Almond Milk is the reason they feel good enough to do such activities. The color palette is vibrant and saturated which allows for some similarities within the actual brand colors while also creating a distinction against their competitors. Within the campaign there is also a repackage of the milk containers in order to better differentiate Almond Breeze as a brand. Must Be associates “feeling good” with Almond Milk and especially Almond Breeze through a combination of hilariously ridiculous actions, vibrant colors, and snappy copy writing.